WSJ - When Xiaomi Corp. launched a new smartphone here in April, there was an air of chaos. Employees were still stuffing gift bags that morning, and a few staffers from Beijing headquarters, pressed for time, arrived on tourist rather than business visas.
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IB Times “One hundred million is very difficult,” said Chris DeAngelis, a general manager at Alliance Development Group, a cross-border business consultancy that focuses on helping technology companies establish themselves in China.
“It seems every major OEM in China has now created a new brand to compete directly with Xiaomi,” he said. This includes Lenovo Group Limited’s Shenqi or ‘Magical’ brand, Huawei Technology Co. Ltd.’s Honor, Coolpad Group Ltd.’s Dazen and ZTE Corporation’s Nubia.